1. 企业愿景  Enterprise Vision

打造世界一流船员队伍    建设世界一流船员公司

Build the World-Class Global Crew Team and the World-Class Global Crew Company.

2. 企业使命  Enterprise Mission

服务保障“大国船队”  畅通国际贸易物流

Safeguard the “fleet of the major power” and facilitate international trade logistics.

3.  企业核心价值观  Enterprise Core Values

船员为本 服务至上

Seafarer-oriented, service-centered.

4. 企业宗旨 Enterprise Purpose

服务船员 服务船公司 服务集团

Focus on serving seafarers, serving shipping companies and serving the group.

5. 企业精神 Enterprise Spirit

同舟共济

Together in the same boat.

6. 管理理念 Management Concept

专业 精进 持续改进 勇创一流

Professionalism, Excellence, Continuous Improvement, and Boldness to reach first-class.

7. 服务理念 Service Concept

多想多做 用情用力

Think more, do more, with care and effort.

8. 安全理念 Safety Concept

高高兴兴起航 平平安安回家

Setting sail happily, returning home safely.

9. 企业作风 Enterprise Style

严 细 深 实 廉

Strict, Meticulous, In-depth, Practical, Integrity.

10. 企业广告语 Enterprise Advertising Slogan

好船员 开好船

Excellent crew, excellent sailing.